“The more creative they want to get with the portraits the better. ![]() “We welcome creative people as franchisees,” says Asarnow. A very popular feature is the ability to create Digital Photo Scrapbooks, Video Scrapbooks and Photo Collages – which make great gifts. They can even add custom photo effects to any picture. ![]() Using either the pictures from the session or even bringing in pictures from home, a customer can make prints, enlargements and do retouching. One of the growing and exciting areas of the CLIX studios is the Digital Design Center, which was created for assisted or self-guided use by the customer. “Retouching can be done on the spot, which,” says Asarnow, “some of our customers say is better than Botox® but a whole lot cheaper! We let our customers choose their own customized packages and there are always multiple portraits to choose from. People can bring in their own props or even come in groups and there is never a per person charge.”īesides color portraits, customers can get black and white, sepia toned or colorized pictures. “Our stylized lighting is movable and we have a large selection of backdrops. “We do very creative photography,” says Asarnow. The business is not labor intensive and can be run by one full-time and three to four part-time employees to start. They have two camera rooms and an events business space. “That way a parent who has purchased only a group picture will be able to see their child’s individual portrait and will many times want to order more.” Prom pictures are delivered right to the school the Monday after an event, “close enough to the dance so that the couples are still together,” jokes Asarnow.ĬLIX Portrait Studios are usually located in strip shopping centers and run about 1400 to 2000 sq ft. “We often do our group shots as composites of individual shots,” says Asarnow. ![]() We really look for opportunities that are being underserved.”Įvent and on location photography can include such venues as preschools and sports leagues so the franchisee really becomes a part of the community he serves. “We are a portrait studio, a digital design center and we also go on location to do event photography, which gives our franchisees multiple revenue streams. “We consider our business to be a hip, fun, high-end quality portrait studio but from the franchisee perspective, it’s a whole lot more.”ĬLIX Portrait Studios offers three brands under one roof. “Our studios are definitely not the old-fashioned, stodgy places of days past,” says Asarnow. ![]() Current franchisees are located on both the east and west coasts and Asarnow sees California as being especially ripe for this unique business, although territories are available across the country. “We are a society accustomed to instant gratification,” he says, “and with our studios you can go home from your session with beautiful portraits.”įranchising since August 2005, CLIX already has 19 locations open or under construction with another 40 in process through Area Development Agreements. Instant gratification, says David Asarnow, CEO and President, is just one of the ways CLIX, headquartered in Marietta, Georgia, serves its customers. Marietta, GA, Febru-( PR.com)- How do you grow a great business? You give people what they want and, even better, you do it immediately.
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